Helpful Tips for Press Releases:
TYPICAL PRESS RELEASE FORMAT
Increase your chances of having it read and used by a media outlet:
It helps if you can include at least one good quality photo. It should never be larger than 1meg. Preferred size should be around 500k. Media get a lot of email. If you send a 25meg file and blow up their mail server, they will hate you and not forget. Typically, if media contacts you for an interview they will want to take photos. An event flyer is a good image to include.